We design and hand-code fast, custom websites for ambitious businesses — from Chicago to the UK, Switzerland and beyond. No templates, no page builders, no bloat. Just sites engineered to win you customers.
✓ No deposit — you approve every stage, and pay only when it's live.
Recent work — tappwater.co
Trusted by ambitious brands across 5 countries
Tarot with HinaMadame L PMUCE CornerPensol IndustriesVimal Ice CreamAlpeanJohn Bray EstatesTapp WaterTarot with HinaMadame L PMUCE CornerPensol IndustriesVimal Ice CreamAlpeanJohn Bray EstatesTapp Water
Trusted by ambitious brands worldwide
Tarot with HinaMadame L PMUCE CornerPensol IndustriesVimal Ice CreamAlpeanJohn Bray Estates
Our approach
We don't build websites that just sit there looking pretty. We build the thing that turns visitors into customers — strategy first, then design, then hand-written code that loads in under two seconds.
01
Strategy before pixels
Every project starts with your business goals, not a template. If it doesn't move the needle, it doesn't ship.
02
Hand-coded, always
No page builders, no bloat. Clean code means faster sites, better rankings, and something built to last.
03
You own everything
No monthly rent, no lock-in. Your site, your hosting, your content — yours to keep, forever.
What we do
Full-service web design, built to perform.
Strategy, design, development and SEO under one roof — every engagement scoped and quoted individually — fast, secure, and yours to keep.
🖥
Custom websites
Custom quote
Full multi-page sites, hand-coded around your brand and goals. Fast, SEO-ready, and easy for your team to manage.
A strategy call to understand your business, audience, goals and deadline.
02
Design
You approve a custom design, drawn around your brand — before a line of code.
03
Build
We hand-code it: fast, clean, accessible, SEO-ready. No templates, ever.
04
Launch
We ship, test and hand over. You pay only when it's live and you love it.
“
Every line, written by hand.
Hinali Shah · Founder & Lead Developer
The studio
A boutique studio, founder-led from day one.
hinali. is a hand-coded web studio led by Hinali Shah, working with a trusted network of specialists on larger builds. That means senior-level work on every project — no junior hand-offs, no account managers, no agency overhead passed on to you.
We've shipped fast, custom websites for brands across Chicago, the UK, Switzerland, India and Canada — from permanent-makeup studios to water-filtration tech and luxury real estate.
Direct access, alwaysSenior-level workEvery line hand-writtenHand-coded, no builders
Kind words
Trusted, and it shows.
★★★★★
“Hinali rebuilt our site and bookings jumped almost overnight. She actually understood our business, and it loads instantly now.”
★★★★★
“Fast, honest, and no monthly fees ever. Our store finally loads instantly, in two countries.”
★★★★★
“She hand-coded exactly what we imagined. It feels premium, and it’s ours to keep.”
Good to know
Questions, answered.
Every project is scoped and quoted individually, so you only pay for what you need. Most small-business sites land in a clear, fixed range once we understand your goals, and there's no deposit to start.
A one-page site can go live in about a week. A full multi-page build is typically three to four weeks, depending on scope and how fast we get your content.
Completely. Your site, your hosting, your content, yours to keep forever. No monthly rent, no lock-in, and you can move it anywhere.
Hand-written code is far lighter, so your site loads faster, ranks better, and won't break under a pile of plugins. It's built around your business, not squeezed into a template.
Yes, we work remotely with clients across the US, UK, Switzerland, India and beyond. Distance is no issue.
Not sure what your site needs?
Get a free, no-obligation website audit. We'll review your current site and send back three specific things to fix — whether you hire us or not.
